On 09/13/2023, the lecture “Patent Protection and Development of New Products” was held at Supera Parque in the city of Ribeirão Preto.
The firm’s partner, Rodolfo Guimarães, discussed recommended practices for patent protection in regards to the development of new products and services, showing the opportunities for capturing the value over innovation and points of attention for RD&I practitioners and managers, in addition to presenting some case studies of national and international cases.
